Am I an Accountant or a Consultant? Tell Me What My Brand Is

I feel like I should be prefacing all of my blog entries with a reference back to my Social Technographics Profile of accountants as Critics because it is true; we can be critical, and I find that in most of my blogs entries and thoughts so far I have been, and it seems at times, I need to be.  Or maybe I should rename my blog: “Critical Accounting Student: You Have Been Warned”.

In this post, I am going to focus on the procedures featured in Chapter 5 and apply them to a non-online groundswell; rather I will focus on the process of listening, and on the general aspects of the groundswell: people, technology and economics.  Chapter 5 of Groundswell is all about listening to the groundswell, and essentially tells us that we may have an idea of what our brand is or means to us, but it is the opinion and perception of our brand by the people that tells the truth.

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