Energizing a business’ customers is tough. Finding customers that are energized or self-energized can be likened to a Christmas miracle. Finding balanced accountants who are energized about being accountants regardless of their specific designation, and who are honest about their profession’s benefits and downfalls is a little more of a possibility. A problem that I have found as a potential customer of the accounting profession (*puts on her Critic hat again*) is that those members who are honest and truthful about the profession, are not listened to by the profession; the people they “feature” are those who are only say the positive things about the profession (and in some cases to the right ears).
Check out the ICAA‘s CApitalize information magazine. Of the articles I have been able to read through, all of the members only speak to the positive of being a CA, of how great the ICAA is, what types of benefits a person will attain by being a CA, etc. I am not saying that these are not good things, and I am sure that there was some pre-publishing editing that was done, but a little more transparency and honesty are needed in my opinion.
I just wanted to take a minute to congratulate the ICAA Council for stepping back up to the plate after the executive management team had pulled ICAA out of the talks earlier in the year. I know CMA and CGA Alberta are both very excited to get the ball rolling again for across the board unification.
CPA here we come! 🙂
Ok maybe the title is a bit misleading, but it made you click though huh? It is also misleading because it is impossible to disclose a full qualified or unqualified report in just 140 characters. I guess you could say “everything’s a-ok #cleanstatements” or “you have a going concern #weareconcernedaboutbeingpaid“, but that does not allow for the sheer amount of information that needs to be shared in such an audit report.
Twitter is a very interesting social network platform that I am both an avid-user of and heavy supporter of. It allows users to quickly post their thoughts and opinions, and share information in a quick format in line with today’s fast paced, instant gratification needing society.
I feel like I should be prefacing all of my blog entries with a reference back to my Social Technographics Profile of accountants as Critics because it is true; we can be critical, and I find that in most of my blogs entries and thoughts so far I have been, and it seems at times, I need to be. Or maybe I should rename my blog: “Critical Accounting Student: You Have Been Warned”.
In this post, I am going to focus on the procedures featured in Chapter 5 and apply them to a non-online groundswell; rather I will focus on the process of listening, and on the general aspects of the groundswell: people, technology and economics. Chapter 5 of Groundswell is all about listening to the groundswell, and essentially tells us that we may have an idea of what our brand is or means to us, but it is the opinion and perception of our brand by the people that tells the truth.
Chapter 4 of Groundswell covers an interesting method for tapping into the groundswell, the POST method: People, Objectives, Strategy and Technology. As this is an accounting focused blog, I thought we’d try this method out on one of the accounting designation governing bodies, the Institute of Chartered Accountants of Alberta (ICAA). As a little backstory for those who do not follow accounting news (*gasp*), the ICAA are the only governing body of CAs in Canada that has removed themselves from the accounting designation merger (CPA) talks. Continue reading