How do Accountants fit into the Social Technographics Profile?

In Chapter 3 of Groundswell: Winning in a World of Transformed by Social Technologies, Charlene Li and Josh Bernoff mention their use of the Social Technographics Profile, a tool developed to distinguish the groups of users/consumers who are involved in the groundswell (p. 43); unfortunately they provide an outdated link to the tool on page 59 and readers are led to a 404 page.  Within that profile there are seven defined groups that consumers can be a part of:

  • Creators
  • Conversationalists
  • Critics
  • Collectors
  • Joiners
  • Spectators
  • Inactives

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