I have been reading the Foundation series by Isaac Asimov lately thanks to a suggestion from my boyfriend. In the first few books it focuses on the First Foundation, a society of scientists on the most distant planet in the universe, brought together initially with the goal of working on an encyclopaedia of all the scientific information and history of the universe. Spoilers ahead.
Determining whether social media has been beneficial to a business is a difficult item to prove and calculate. It is not quite so easy as asking someone how to calculate earnings per share (EPS); there are differing variables, outcomes and expectations for social media ROI, and these must be known before you can see if objectives have been met.
Ok maybe the title is a bit misleading, but it made you click though huh? It is also misleading because it is impossible to disclose a full qualified or unqualified report in just 140 characters. I guess you could say “everything’s a-ok #cleanstatements” or “you have a going concern #weareconcernedaboutbeingpaid“, but that does not allow for the sheer amount of information that needs to be shared in such an audit report.
Twitter is a very interesting social network platform that I am both an avid-user of and heavy supporter of. It allows users to quickly post their thoughts and opinions, and share information in a quick format in line with today’s fast paced, instant gratification needing society.
Chapter 4 of Groundswell covers an interesting method for tapping into the groundswell, the POST method: People, Objectives, Strategy and Technology. As this is an accounting focused blog, I thought we’d try this method out on one of the accounting designation governing bodies, the Institute of Chartered Accountants of Alberta (ICAA). As a little backstory for those who do not follow accounting news (*gasp*), the ICAA are the only governing body of CAs in Canada that has removed themselves from the accounting designation merger (CPA) talks. Continue reading
In their article Users of the World, Unite! The Challenges and Opportunities of Social Media, Andreas Kaplan and Michael Haenlein mention five different categories of social media classification:
- collaborative projects,
- content communities,
- social networking sites, and
- virtual game worlds and virtual social worlds.
I have had experiences both first and second-hand and positive and negative with these social media classifications and am going to quickly reflect upon these experiences and how I believe their usage will affect the accounting industry. Continue reading